In 2015, the Harvard Business Review published an article “Marketing Is Dead, and Loyalty Killed It.” It stated that traditional marketing associated with sales and advertising gave way to the one connecting a brand with a consumer. Content marketing is a tool for creating such a connection. If you want to be aware of the most trending methods of online promotion, it’s time to think about a career in content marketing. We have compiled a list of skills that will be useful for you as a marketing beginner.
Content marketer’s hard skills
- Copywriting and editing
To set the tasks your content should fulfill, you need to understand what kind of article/blog post you want to see as an outcome, how to arrange the work of writers and editors, and how to evaluate it. It will be perfect to acquire some experience in content writing or editing before becoming a content marketer.
- Understanding of product management and product design principles
No matter what you do – write a blog, work with special projects or supervise all the content created in the company – in every case you need to understand the way the product is created. This also includes basic knowledge of design, HTML, layout, and so on.
- Knowledge of analytical tools
Analytics is required to find out what content to produce, whom it will be attractive to, which channels of promotions to select.
- Fundamental understanding of SEO
SEO still works excellently, and every content marketer should understand its principles.
- Basic skills of HTML and CSS, knowledge of page designers and optimization tools
A content marketer must know how to create and work with landing (and not only landing) pages. That’s why you need to learn basic HTML and CSS.
- Familiarity with content management systems.
A content management system is the heart of any website. And the content marketers should be able to use it even with their eyes closed.
- Understanding the principles of content distribution
One of the content marketer’s main tasks is to distribute the content correctly.
Soft skills of a content marketer
- Communication and self-presentation skills
Communication will take up the most considerable part of your workday, so be able to conduct business and friendly correspondence, use chat rooms, write emails, speak at conferences and other thematic offline events.
- The ability to delegate
Learn how to delegate tasks: assign an article to external authors, the creation of visual content – to freelance designers, and software development – to outsourcing specialists. In this case, do not forget to write clear and logical terms of reference, make edits, control deadlines and so on.
- Skills of organizing workflow
You should adequately distribute your and other people’s time, that’s why you can’t do without task managers, time trackers, project management tools, and cloud storage.
If the same-type tasks cast you down, try to become a content marketer. This is still one of the most exciting, creative, and rapidly developing professions in the world of digital.